Posts by ChameleonX Team

AdBlocking: Why a Client Side Solution Will Never be Good Enough

According to the EasyList policy, “Domains specifically serving adverts should be blocked on all third-party websites”. In this document, we looked at a variety of “re-insertion ads” techniques focused on the ad domain source in response to ad blocking. We followed several sites which implemented re-inserting ads by changing and randomizing their ads resource URL,… Read More

Introducing myChoice

myChoice. A peaceful solution to a complex problem. There is no "magic solution" to the evolving issue of ad blocking. Online publishers use countless tactics and attempt endless practices to secure the most impressions by ad blocking users. Many of these strategies are predicated on the hope of convincing users to whitelist a site by… Read More